xciting news for Pokémon fans in Europe: the Pokémon Center pop-up store is making its highly anticipated return to London! As part of the 2025 Pokémon Europe International Championships (EUIC), this exclusive store will open its doors from Thursday, February 20, to Sunday, February 23, at ExCeL London. Here’s everything you need to know to prepare for this unforgettable shopping experience.

Exclusive Pokémon Merchandise

The Pokémon Center pop-up is your chance to get your hands on limited-edition items created exclusively for the International Championships, alongside a curated selection of fan-favorite products from Pokémon Center’s UK online store. Whether you’re hunting for unique collectibles, apparel, or accessories, this pop-up promises something for every fan.

Store Details and Hours

The Pokémon Center pop-up will be conveniently located at Entrance N1 of ExCeL London, within a flat, no-barrier hall for easy access. Here are the store hours:

  • Thursday, February 20: 10 a.m. – 6 p.m.
  • Friday, February 21: 9 a.m. – 6 p.m.
  • Saturday, February 22: 9 a.m. – 6 p.m.
  • Sunday, February 23: 9 a.m. – 5 p.m.

Be sure to plan your visit accordingly to make the most of your time at this special event.

Reservation Required

Please note that entry to the Pokémon Center pop-up requires a reservation, even if you’re already attending the EUIC as a competitor or spectator. Details on how to secure your spot will be announced soon, so keep an eye on Pokémon’s official marketing channels to stay informed. With demand expected to be high, reservations will likely fill up quickly—don’t miss your chance to attend!

A Must-Visit for Pokémon Fans

The Pokémon Center pop-up is a highlight for fans of all ages, offering the perfect opportunity to celebrate your love for Pokémon while enjoying the energy and excitement of the 2025 EUIC. Whether you’re a long-time collector or new to the Pokémon world, this store is sure to deliver a memorable experience.

Mark your calendars and stay tuned for updates on reservations. We’ll see you at ExCeL London for an unforgettable Pokémon adventure!